Online shoppers want auto-complete function

GBG’s survey of over 1,004 Australians reveals more consumers are shopping online as a result of COVID-19, and three-quarters prefer having an address auto-complete function 

GBG (AIM:GBG), the global expert in digital identity, helping businesses prevent fraud and meet complex compliance requirements, has released statistics revealing three in five Australians are shopping online more due to COVID-19 even though 50% of consumers still prefer shopping in-store. With this shift, customers are notably seeking seamless signup and checkout experiences that optimise efficiency, convenience and accuracy.

The GBG Australian Shopping Experience survey reveals that Australians are influenced by their environment when choosing how to shop, as COVID-19 related factors propelled many consumers to increase their online shopping. Respondents claimed to shop online more when COVID-19 cases are high and they have safety concerns irrespective of whether lockdown restrictions are in place (24%) and lockdown restrictions are imposed (27%). 

Even as states roll out plans to reopen, with NSW to open all retail businesses once vaccination targets are met and Victoria announcing new requirements for the industry, it is likely that online shopping trends will continue as 9% of respondents say they will shop online more for as long as there are active COVID-19 cases, regardless of whether the numbers are large or small.

Carol Chris, Regional General Manager Australia at GBG said, “The pandemic has propelled more Australians to opt for the online channel when they shop for groceries (34%), apparel (31%) as well as health and personal care (28%) products. Retailers in this category especially would be competing to get ahead in obtaining online mindshare and shopping cart conversions in order to maintain or grow their businesses.” 

Retailers and brands have the opportunity to approach customer experience in new ways to resonate with their audience. The survey reveals a growing preference for auto-complete function address functionality at checkout as consumers believe the option makes checkout faster (38%) and more accurate as there’s less chance of typos (30%). Additionally, consumers hold views that merchants with auto-complete functions at checkout are:

  • More tech savvy (25%)
  • More reliable (25%)
  • Better at prioritising the customer experience (22%)
  • Better at building customer trust (17%) 

Interestingly, Australian shoppers find that the most painful parts of the online shopping checkout process are when there are too many fields to fill manually (34%), entering card payment details (33%), site malfunction losing all the details entered (31%), the time it takes to load (25%) and authentication steps (22%).

“In the offline world, consumers today enjoy the convenience of contactless payment, where checking out a shopping basket takes just a few seconds to complete. In the online world, consumers are burdened with repetitive data entry as they sign up to buy from a new website and when they complete their purchase. It comes down to the basics that retailers who are able to provide an automated process, such as address auto-completion, to help consumers minimise the tediousness of repetitive manual entry, gain preference with consumers.” says Chris

“It is interesting to note that while it is basic functionality, consumers do remember using it. 63% of consumers reported that they had experienced using an address auto-complete function during cart checkout last year,” she concludes.

More key findings from the survey include:

  • 50% of respondents hold themselves responsible for getting parcels sent to the right address, while 30% believe merchants are responsible as they need to have the right technology to ensure delivery addresses are accurate and 20% who believe the duty is with the courier/shipping company.
  • 50% of shoppers claim to do the majority of their shopping in-store, while 24% mostly do their shopping online with home delivery and 19% use click and collect options as their main way of shopping.

Read Small Business Answers guide to building an online store.

Epson EcoTank printers with Smart Panel app

Most Small Businesses in Australia have only 1 or 2 employees so chances are a home-based printer is doing the job. Epson now sold over 60 million EcoTank printers is officially the number 1 ink tank printer vendor worldwide and occupies over 62% of large ink tank printer sales globally¹ – that’s 45% more than any other printer manufacturer. The company has released its next-generation EcoTank range for the Home and Home Office. Critically, none of the new models uses any ink cartridges at all, replacement ink bottles that provide thousands more printed pages start at just $14.99 and all models come with the new, intuitive and clever Epson Smart Panel™ app.

An innovative interface, the Epson Smart Panel app transforms iOS® or Android™ mobile devices into an intuitive control centre for select Epson printers and scanners.

To view the Epson Smart Panel app in action click here or go to: https://youtu.be/Cnzn1NVInAw

This powerful tool makes it incredibly easy to set up, monitor, print, scan and more using your Epson product, right from your hand-held device. With quick-configuration features, it offers easy product setup on your wireless network and automatically detects the Epson product you are using.

You can customise the Smart Panel to your own preferences and requirements as it’s been built to offer everything you need including easily accessing troubleshooting tips in one convenient app.

The new EcoTank Home printers launch today (with the Home Office models to follow shortly) and consist of the new ET-1810, ET-2810, ET-2820 and ET-2850 models.

From printing important presentations to endless school assignments and entertainment, families are increasingly dependent on performance printing technology to streamline workflows and stay productive.

Epson’s new EcoTank range uses innovative, heat-free, cartridge-free printing technology which delivers value and convenience for the ideal home printing experience.

Users can save up to 90 percent with replacement ink bottles versus traditional ink cartridges and each “low-cost” replacement ink set for the new EcoTank printers is equivalent to about 145 individual ink cartridges² – and enough ink to literally print many thousands more pages.  

The new EcoTank Home printers include thousands of pages worth of ink straight out of the box³ and with every replacement ink set for fewer out of ink frustrations, all new models utilise EcoFit® ink bottles for easy, mess-free and worry-free filling.

So just how good, efficient and cost-effective are they?

EcoTank ET-1810

Main function – Printing
Connectivity – Wi-Fi and Wi-Fi Direct

Print speed – 10 pages per minute black and white, 5 pages in colour

Number of printed pages out of the box – 3,600³ Black / 6,500³ Colour

RRP $299

EcoTank ET-2810

Main functions – Print, Copy and Scan

Connectivity – Wi-Fi and Wi-Fi Direct

Print speed – 10 pages per minute black and white, 5 pages in colour

Number of printed pages out of the box – 3,600³ Black / 6,500³ Colour

RRP $399

EcoTank ET-2820

Main functions – Print, Copy and Scan

Connectivity – Wi-Fi, Wi-Fi Direct and Apple AirPrint

Print speed – 10 pages per minute black and white, 5 pages in colour

Display screen – 1.44″ Colour LCD

Number of printed pages out of the box – 3,600³ Black / 6,500³ Colour

RRP $479

EcoTank ET-2850

Main functions – Print, Auto 2-sided print, Copy and Scan

Connectivity – Wi-Fi, Wi-Fi Direct and Apple AirPrint

Print speed – 10.5 pages per minute black and white, 5 pages in colour

Display screen – 1.44″ Colour LCD

Number of pages out of the box – 6,500³ Black / 5,200³ Colour

RRP $499

All four new Home models come with Epson’s one-year warranty with a bonus second year free upon registration.

The new printers leverage heat-free printhead technology that produces sharp text and impressive colour and graphics on virtually any paper type.

The four new EcoTank for the Home printers are available now at www.epson.com.au and from all authorised Epson resellers and retailers.

Learn more about choosing a printer in Small Business Answers guide.

Benefits of engaging social media influence

Critics may dismiss social media influence as superficial with no real staying power but companies large and small are employing them in droves. What makes influencer marketing such big business? Read on to find out why influencers are so successful at reaching audiences and learn how to use them to give your small business a boost.

The verdict is in: social media influencers are worth it, but successful influencer marketing doesn’t look like what you think. Gone are the days where social media stars with huge followings command top dollar to shill products and services online, these days micro-influencers are all the rage.

The conventional wisdom around choosing influencers purely based on their number of followers no longer rings true. Businesses that place greater value on brand alignment and engagement are now choosing from a growing cohort of nano influencers with followers numbering between 1,000 and 5,000.

Evidence shows nano influencers tend to have the strongest connection with their audience and are more responsive and accessible. Nano-influencers are perceived as more genuine to their followers, which is a huge advantage to building trust among target groups. As a rule of thumb the smaller the following, the higher the engagement.

The case for diversifying to include nano-influencers in the marketing mix is already bearing fruit for brands that have previously struggled to elicit a strong consumer response.

“Being a nano influencer is a more direct and personal approach,” says Astrid Montague, 27-year-old with an Instagram following of 1500. “I’m more than happy to respond to DMs [direct messages] and tell people what the recipe for something is, where a top is from, what beach I was at, [or] what skincare I use.”

Social media influencer stats

But why should small businesses use social media influencers in the first place? When it comes to getting the most out of your marketing budget, engaging influencers is incredibly cost-effective dollar-for-dollar, especially when you budget for the less expensive nano influencers. HypeAuditor’s State of Instagram Influencer Marketing in Australia reports that around 46.1% of influencers are micro or mid-tier influencers with followers numbering between 5-20k.

The report also states that “with its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.”

Audiences may be more fragmented and less inclined to concentrate in large numbers in any one media channel, but they are actively gathering on social media en masse. As of November 2020, there are around 10.64 million Australians or 41.3% of the population on Instagram alone. In Australia the average engagement rate of the top 200 influencers on Instagram is 5.48%, significantly higher than the global average of 1.66%.

In 2021 the business of social media influencing for Instagram is collectively worth $7.4 billion, an increase of 15% from previous years. With continued growth in the cards, brands are increasingly making space in their budgets to make room for social media influencers.

Market research has shown without a doubt that social media influence is extremely effective at gaining credibility with key audiences and driving sales. In a study of more than 5000 consumers worldwide, it was found that 48% had recently made purchases based on the content they had seen on social media.

The psychology underlying this phenomenon is that we’re more likely to embrace a recommendation from people in our social circles or those we relate to the most on social media. As consumers become more suspicious of companies and overt marketing like TV adverts, brands rely on influencers to gain access to their devoted social media followers.

Social media influencers also present unique advantages in that they are perceived as trusted experts in their respective niches, a boon for hyper-niche marketers to tap into existing communities based on common interests.

In the realms of beauty, fashion, hospitality, tourism and more, influencers impart valuable information for people wanting to find out the latest trends including the inspiration for where to holiday, what to eat, what to wear, how to achieve that hair or makeup look, how to decorate your home and so on.

The aspirational qualities of social media influence translate across all social media platforms including Instagram, YouTube, Snapchat, TikTok and Facebook and are a major force in driving the purchasing decisions of social media followers.

How to pick the right influencer

With projections for the market of social media influencing steadily climbing upwards, market research predicts influencers will continue to benefit from a huge portion of marketing spend in future. By tapping into existing networks already forged by influencers, marketers can enjoy unfettered access to engaged audiences and further entrench brand awareness.

“Before engaging your influencer, it’s important to check their post history and pay close attention to how they interact with their followers,” says Carla Horvath, Director of HM&M PR, an Australian-based agency specializing in overseas clients entering the market. “This will give you an idea of the level of engagement they have and also help determine if your brand values coincide, to help you to avoid controversial or otherwise unsuitable candidates. Most influencers should have a media kit to tell you all you need to know about them including social media data.”

The business case for social media influencers

It started with the “mommy bloggers” who used their clout to drive the conversation around issues that mattered to them and ended in the proliferation of influencers in every space imaginable from fashion to business and finance. Since social media became truly entrenched in the media landscape in 2010, influencers have been using their voices to promote products and services to audiences who have become disillusioned with traditional advertising.

Despite their unflattering reputations, social media influencers are now wholeheartedly embraced by marketers and PR professionals as a budget-friendly and effective way to reach audiences who are increasingly hard to reach. In a competitive media environment, influencers lend their authentic and unique voice to flesh out a brand’s vision. As skilled professionals, they also bring with them a valuable set of skills that include content creation, brand management and audience engagement.

The fact is that the most popular influencers are able to monetise their talents in such a way that they’re now able to make a living entirely from social media signals to marketers who’re serious and business savvy. Businesses that want to succeed should pay attention to influencers and accept that social media influence is here to stay.

This guide was contributed by Mary Nguyen, Marketing Expert from Hutch Media & Management.

Also see the Small Business Answers guide to Social media.

CBA Smart – a new payment solution

Making and taking payments becomes a whole lot smarter today, with the launch of Commonwealth Bank’s new payment terminal ‘Smart’, integrating the latest technology and customisable features to transform payments in Australia.

The Smart terminal will see businesses able to customise their payment experience with an ‘App Marketplace’ featuring tailored apps in sectors such as health, hospitality and not-for-profit. It also includes a number of inbuilt features to split payments, add surcharging, tipping, and email receipts – making it more seamless and convenient for consumers to pay and businesses to get paid.

In an Australian first, the CBA’s Smart terminal also features dual sim functionality, plus Wi-Fi, 4G/3G and broadband, to offer improved connectivity to keep business up and running.

CBA Group Executive, Business Banking, Mike Vacy-Lyle said: “These new payment solutions are designed for the businesses of the future. Using the latest technology and customer feedback, we’re making payment solutions that are more intuitive, customisable and secure.”

“The Smart terminal will replace our Albert terminals, and among other things, offer businesses more in-built features to efficiently and seamlessly manage their day-to-day payments operations. This means businesses can spend more time serving their customers and focusing on what matters most to them in their business.”

The Smart terminal can accommodate sim cards from two different network providers, as well as Wi-Fi, and a lite Point-of-Sale inventory system with many businesses not needing a more comprehensive integrated solution.

“The new, smarter features will be particularly useful for hospitality, retail, and healthcare businesses, helping merchants save time with inbuilt surcharging and tipping, and same-day settlements to help manage cash flow,” Mr Vacy Lyle said.

Later this year, CBA will further expand its payment options, launching a mobile Secure Card Reader that can easily pair to a business’s own device (tablet or phone) to take chip and contactless payments. Designed to be lightweight, mobile and pocket-friendly, the Smart Mini Pay will enable merchants to take payments on the go.

The terminal has been developed in partnership with Verifone and features:

  • Standalone EFTPOS terminal with sleek touchscreen display 
  • Improved connectivity to keep businesses up and running with Dual Sim functionality, in addition to Wi-Fi, 4G/3G, and Broadband
  • A customised payments experience with App Marketplace including a hospitality app, donations app and health claiming app
  • A simple inventory system (lite POS) in-built and free of charge, for businesses that don’t need a comprehensive integrated solution
  • An in-built Surcharging and Tipping features to recover costs and save time
  • Ability to go paperless with email receipts​
  • Easy cash flow management with Settlements on Terminal, Shift Totals and Same Day Settlement​
  • Improved merchant customer experience with terminal installation offered 7 days a week
  • Improved accessibility features including a tactile stencil border to orientate the key numbers and functions, enhancements to font size and capitilisation and increased volume of audio cues.

The Smart terminal will be available nationwide from 25 October 2021.

For more information and to register interest for the Smart terminal visit commbank.com.au/smart-terminal or call CommBank Merchant Payment Solutions on 1800 730 554.

Also see Small Business Answers guide to eftpos and accepting credit cards.

Reopening tips for hospitality businesses

From 11:59pm, Thursday, pubs, clubs and entertainment venues in Melbourne can open to 20 fully vaccinated customers indoors and 50 fully vaccinated customers outdoors. As Sydney’s venues reopened for the first time in months last week, we sat down with a couple of hospitality industry experts to share their reopening tips for hospitality in Melbourne venues.

Wholesalers can expect a surge at the last minute

Australia’s largest food and beverage wholesale platform FoodByUs saw orders ramping up quickly within the first week of trading, with a week on week increase in orders that were up by 357% on the Sunday before ‘freedom day’, compared to that of the previous Sunday. FoodByUs has seen continuous growth in orders from Sydney venues, with the first official weekend since reopening closing out orders at 452% higher than the two weeks prior.

Ben Lipschitz, Co-Founder and managing director of FoodByUs says: “We saw orders coming in as late as 10pm Sunday night for Monday’s trading. This was when we first started to see a really strong boost in ordering. Our platform connects restaurants and cafes with all their local wholesalers to find the best possible deals and the best quality produce, so they can compare the market, which provides much-needed savings after a challenging few months for the industry.”

In week one of trading FoodByUs saw a huge increase in orders for particular products such as Goats Curd (up 1685%), mixed berry muffins (up 1467%), Extra Virgin Olive Oil (1385%), cooking cream (up 1314%) and strawberries (up 1062%). Lipschitz attributed the increase in these products to the fact that restaurants were expanding their service now that they are offering dine-in options.

“Many restaurants are now back to offering more desserts and brunch options, compared to when they were just offering takeaway meals and might have been servicing only lunch and dinner times.”

Roster staff ahead of ‘freedom day’

Francesca Bartone-Prodromou, the owner of the North Sydney cafe Charlie & Franks, encourages venues to roster on staff ahead of restrictions easing so they can help prepare.

“In the week leading up to reopening, my staff were able to set up and get ready for the week.”

Francesca’s staff, who are trained to do everything from serving to deliveries to catering, spent the week before restrictions eased streamlining a contactless ordering system.

“Being busy over the weekend meant that having customers place their order and pay on the QR code really helped us to streamline our service.”

Don’t over-schedule shifts

Over-scheduling shifts in anticipation of a surge in customers is easy to do. Particularly for CBD venues that might be reliant on corporate customers who aren’t back in the office yet.

Francesca, who has a team of 30 staff, says she used pre-COVID roster levels as a guide when deciding how many employees to schedule on.

“Look at your numbers pre-COVID and assume that you’re going to be trading similar to your good days to start with. We’re based in North Sydney which means many of our customers are local corporates who work in the area. With many companies still working predominantly from home, we won’t be back to full capacity until early next year. However, we’re already receiving a lot of catering bookings for Christmas parties – be it delivered to people’s homes for virtual events or physical events in the office,” she says.

Review business costs and be financially savvy

Retailers seeking to maximise their reopening and cash-in on post-lockdown shopping should review business costs and reduce or remove them where possible. 

Marty Pomeroy, Chief Executive Officer at Smartpay, encourages SME merchants to shop around for better deals as a way of being more efficient with their business when reopening.

1. Review Transaction Fees

“The easiest cost to reduce is often the most overlooked, and card transaction fees can cost some businesses thousands of dollars each year. As Covid-19 hygiene concerns continue to fuel Tap‘n Go and other contactless payment options over cash, the cost of card transaction fees is only going to increase.”

“Card payments in 2021 are up 13.1% on 2020, and digital wallet payments have jumped 90% in the same time period with 68 million monthly transactions.1 This substantial rise in card transaction volume raises retailers’ fees and bites into much-needed business profits at a time when retailers need to be financially savvy.”

2. Consider new service providers

“There are usually savings to be made by switching to a new electricity, gas, or mobile phone provider, and it’s a good time to do some competitive research. More and more people are switching their mortgage and insurance away from traditional banking providers, searching for a better deal. This path can also be considered for businesses which may use their bank for everything from insurance, loans and including for their EFTPOS terminal. 

More than three quarters (78%) of businesses always stick with the same bank provider, but 63% of them believe they could get a better deal by shopping around.3 Switching to a specialist provider focusing on a particular product or service can not only save money but give retailers more confidence through attentive and streamlined customer service and support. Most businesses will, by default, bundle their EFTPOS terminal and transaction services when they open their business bank account. 

Retailers need to understand they do not need a bank to supply their EFTPOS terminal and complete transactions, but instead, there are EFTPOS specialists in the market to assist and help them save.”

3. Re-Invest the savings into growing your business

“87%2 of consumers say they would rather support a local small business and nearly half said they would be willing to pay a bit more for that support. Now is the time to look at innovative ways to save costs and put money back into their business.”

“Many of our small business merchants have reinvested the savings back into their business, allowing them to hire more employees, initiate marketing and promotional activities, and even develop loyalty programs to reward and retain loyal customers. Now more than ever, while businesses are looking to recover post lockdowns, it’s time to put their business first and review their cost efficiencies to ensure long term success.”

For more information, visit Smartpay.

Also see Small Business Answers guide to eftpos and accepting credit cards.

Big business help small business -bigforsmall

Big business is being urged to get behind a new campaign (bigforsmall) to help Australian small businesses get back on their feet after months of lockdown and reduced patronage.

Launching today, the #bigforsmall campaign is encouraging big businesses to empower their employees to shop and spend at small businesses as workers begin to return to commercial districts and Government funded support is tapered off.

After months of nearly non-existent foot traffic in commercial districts, many small businesses are desperately hoping that they’ll have customers return in sufficient numbers when they reopen. 

The organisation behind the campaign, Breathe HR, will be giving its employees $20 per person per day to spend at small businesses near the company’s offices in Sydney and Melbourne. All employees of its parent company ELMO Software will also receive the cash to spend supporting small businesses near its offices.

While Breathe HR and ELMO Software will be providing its employees with cash, other big businesses are being encouraged to think of other ways they can participate. This may be longer lunch breaks or suggesting employees take some time to go visit a hairdresser or nail salon.

A dedicated campaign page has been created to give organisations more information about how they can launch their own #bigforsmall initiative.

ELMO Software CEO and Co-founder Danny Lessem said getting small businesses back on their feet was key to the success of the Australian economy.

“Small businesses are vital to the Australian economy. They’ve been through an incredibly tough time during these lockdowns and need all of us to do our bit to help them get back to normal. Small businesses are major employers and contributors to economic output. Without them the economy is demonstrably worse off.

“The driver behind this campaign is to harness the power of bigger businesses’ workforces for good by empowering employees to spend at small businesses. 

“Deciding to reopen is a tricky decision for a lot of small operators who may be worried about sales volumes and patronage. Small businesses need to know that the broader business community and Australian workers are ready to support them with patronage so they can reopen with confidence. 

“I encourage all business leaders to think about how their organisation can support the small businesses around them and get on board the #bigforsmall campaign.”

ASUS ExpertBook B9 – light & smart

The ASUS ExpertBook B9 is one of the world’s lightest 14-inch business laptop weighing a mere 1.05kg. It also offers close to a full day battery life. It’s good for days of real-world use between recharges.

The ExpertBook B9 comes with 11th Gen Intel® Core™ processors with built-in Intel Iris® Xe™ graphics for serious performance and visual excellence, RAID 0 and RAID 1 technology support, Thunderbolt™ 4 for flexible connections at warp speed, AdaptiveLock proximity sensor for ultrafast logins and security, and AI noise-cancelling technology for undisturbed video calls – perfect for the increasingly remote working patterns imposed by the current pandemic environment.

ASUS has also strived to make ExpertBook B9 an environmentally conscious choice. It is both Energy Star® 7.1-certified and rated by EPEAT™ Gold, offering an assurance of energy efficiency that reduces operating costs over the long term. Even the packaging is environmentally sound. The accessory box can transform into a laptop stand for instant elevation with an ecological nod.

Ultimate portability

ExpertBook B9 is incredibly thin and light and is encased in a magnesium-lithium-alloy chassis, yet still has room for a battery that lasts for days of real-world use. The 880g model has a 33 Wh cell, while the 1005 g ExpertBook B9 packs a 66 Wh battery that stores enough juice for close to a full day – all in a 14.9-mm-thin profile.

Fast-charging support brings either battery option up to 60% of maximum capacity in just 39 minutes, so there’s no need to worry about downtime on the road.

The guts of a champion

The B9 supports the 11th Gen up to Intel Core™ i7 processor with Iris Xe graphics, delivering discrete-level graphics performance for next-gen media experiences and 32 GB LDDR4x 4266 MHz memory. There’s also super fast Intel WiFi 6. There is huge storage in the form of up to dual 2 TB SSDs, that support RAID 0 and RAID 1 technology for improved data reliability or faster operation.

Despite its thin profile, ExpertBook B9 is loaded with I/O ports. These include cutting-edge Thunderbolt™4, the next generation of the universal cable connectivity solution.  This consists of the next-level USB4 interface, 40 Gbps data transfer speeds, dual 4K display output and fast charging. It also offers standard USB Type-A and HDMI output.

US military-grade durability

To be strong enough for every journey, it meets the MIL-STD 810H US military standard test. It was also subjected to drop tests, shock tests, vibration tests, extremes of high and temperatures, and days subjected to humidity levels of 95%.

Engineers took things even further to prove that the ExperBook B9 is built tough. Connectors are inserted and removed from the ports 5,000 times, up to 30 kg of force is placed on the reinforced lid, keys are struck 10-million times, and the cover is opened and closed up to 50,000 times.

A mobile workhorse with smart features

Despite the ultra-thin bezels of its 14-inch NanoEdge display, ExpertBook B9 includes both a webcam for video calls, plus an infrared camera and smart proximity sensor for fast biometric face login. When you sit in front of ExpertBook B9, ASUS AdaptiveLock technology detects your presence. The infrared camera recognises your face to log you in automatically. Then, when you step away, it automatically locks itself, protecting both the laptop and the personal data it contains.

With the increase of remote work and video conferences, ASUS AI noise-cancelling audio isolates unwanted noise from human speech.

An interesting feature is the ASUS NumberPad 2.0, which turns the touchpad into a numeric keypad thatʹs perfect for crunching numbers.

PRICING

ASUS ExpertBook B9 (B9400) – f model$2,699

ASUS ExpertBook B9 (B9400) – i5 model $2,299

To understand more about which PC is right for you read Small Business Answers Guide.

Panasonic Toughbook G2 – any tougher they’d rust

The New Panasonic Toughbook G2 series builds on 25-years of Toughbook heritage and, most of all, its reputation as the ‘gold standard’ of ruggedised laptops, tablets and handheld tablets.

The Panasonic Toughbook G2 series is a result of several years of Australian customer feedback. It also had to wait for technology to make this IP65 (totally dust and water spray resistant) and satisfy MIL-STD-810H – the latest torture tests. In fact, while one of the tests is a 1.2m drop from 26 different angles onto plywood, Panasonic upped the ante to testing on cement!

Toughbooks are in use in emergency services, paramedics, defence, mining, utilities, supply chain and warehousing – anywhere a reliable computing device is mandatory. Ranjit Sohoni, Senior Product Marketing Manager – Mobile Solutions at Panasonic System Solutions, said that Toughbooks typically outlast financing and traditional fleet turnover, unlike ruggedised tablets and laptops.

“The G2 series backwards compatible with most TOUGHBOOK G1 and TOUGHBOOK 20 docks, allowing seamless integration to existing desktop or vehicle installations.”

Flexibility

Panasonic offers a range of SKUs (models) and 36 different combinations. The $4099 base model is as follows

  • Intel Core i5-10310U vPro
  • Windows 10 Pro (upgradable to Windows 11)
  • 16GB DDR4 and 512GB OPAL PCIe NVMe SSD (hardware-based drive encryption)
  • 10.1 1900×1200, 1000nits, sunlight viewable touch, glove and capacitive IP55 digitiser pen, TFT LCD
  • Wi-Fi 6 AX, BT 5.1, Ethernet Lan
  • 4G LTE (and 3G), Dual antenna connector, with GPS option
  • 2MP IR Windows Hello front camera and 8MP AF and LED rear flash camera
  • Configuration port for Serial, 2D Barcode Reader, 2nd USB 2.0, 2nd LAN, Thermal by FLIR
  • Rear Expansion Bay area for Smart Card Reader, HF-RFID (NFC) Reader
  • USB-C 3.1 Gen 1 with ALT DP 1.4, data and upstream 60W charging/downstream 5V/3A/15W
  • 4360mAH battery (up to 12 hour s Mobile Mark) and extended 6300mAH battery option
  • Security: Intel vPro, Microsoft Secured-Core and optional Absolute Software security cloud
  • 279 mm × 188 mm × 23.5 mm x 1.19kg plus accessories
  • Website Toughbook and Product page Product Page
  • National Distributor Multimedia Technology and a network of vertical industry resellers
To understand more about which PC is right for you read Small Business Answers Guide.

Jabra Evolve2 75 headset for hybrid working

Jabra has released the latest in its Evolve range of enterprise headsets, the Evolve2 75 headset. With 68% of employees seeing their Ideal work week including a hybrid model of working from home and an office, the Evolve2 75 is specifically engineered to make flexible working simpler and more productive for everyone, everywhere.

Jabra’s latest hybrid working research shows that 85% of knowledge workers said being confident in their audio, video and connectivity allows them to excel at work. With that in mind, the new Evolve2 75 aims to be the flexibility hero, with comfort, concentration, collaboration and insights at its core. These pose the biggest challenges for organisations whose employees are working in changing locations, so Jabra has packed the Evolve2 75 with new features that push sound quality and comfort even further. Maximising flexibility and increasing concentration, the Evolve2 75 delivers crystal-clear calls and pitch-perfect music in any surroundings.

Jabra has engineered a superior ergonomic fit for the ear cups, reimagining the leatherette, dual cushion design to improve ventilation and reduce ear pressure. In turn, this optimises the curvature and padding of the headband to ensure the headset stays securely in place. Not only does this significantly enhance comfort, it also dramatically improves the overall active noise cancellation performance.

Jabra Evolve first

The Evolve2 75 is the first of Jabra’s Evolve headsets to include fully adjustable Jabra Advanced Active Noise CancellationTM (ANC), so you can pick and choose how much (or how little) of your surroundings you hear. A ‘HearThrough’ button allows for tuning back into the sounds around you when you need to, without even having to take your headset off. Customisable settings in MySound (for the Sound+ mobile app), and Equaliser adjustment (available through the Sound+ app plus Jabra Direct on mobiles and PCs) optimise audio for personalised hearing profiles, and allow the user to quickly adapt to changing environments.

Greater sound and flexibility

The Evolve2 75’s mute and auto answer-enabled microphone boom arm is 33 per cent shorter than on the previous Evolve 75 design, giving users even greater flexibility and better-sounding audio. The arm is also intended to meet Microsoft’s stringent Open Office requirements. When the boom arm is flipped down in Performance mode, it effectively cuts out ambient sound in open-plan offices and loud, busy indoor areas. The headset has a discreet mode feature, you can easily fold away the boom arm when required for quality calls on the go.

The headset’s 8-microphone technology works with Jabra’s revolutionary triple chipset-powered algorithm to distinguish between your voice and the noise around you even more precisely, for the sharpest-sounding calls yet. The Evolve2 75 also includes a ‘Busylight’ with increased 360º visibility for when total focus is needed.

Data-capturing capabilities

Finally, Jabra has added extra benefits to the latest headset, making it even easier to stay connected wherever you are. Optimised for all leading Unified Communications platforms, the Evolve2 75 connects colleagues on whichever platform they prefer. The headset also offers data capturing capabilities so IT Departments can make more informed decisions and troubleshoot any issues before they become a problem.

Jabra Xpress software makes it easy to oversee deployment, update firmware and manage settings remotely. The 30 metre robust wireless range and dual connectivity to computers and mobile devices gives the Evolve2 75 extra flexibility, promising increased freedom to walk and talk without affecting call quality. With the Evolve2 75’s extended battery life, charge-and-talk technology and new fast-charging capabilities, making as many calls as needed, from any location, has never been easier.

David Piggott, A/NZ Managing Director at Jabra said, “Our goal for every addition to the Evolve Series is not to simply create a new headset, but to set a new standard. That’s why we look at every element of the product during development to deliver the best audio experience imaginable. With the combination of our ground-breaking new dual-foam technology, an improved headband and a revolutionary new ‘comfort pattern’ design, the Jabra Evolve2 75 provides incredible noise isolation and comfort for an all-round improved audio experience that feels as good as it sounds.”


The Evolve2 75 will be available at selected retailers at MSRP AU$490 (excl. GST).

For more information about the new Evolve2 75, please visit: www.jabra.com/evolve


Read Small Business Answers Guide to headsets for business to understand what is right for you.