The sales period around Australia Day is one of the most lucrative retail opportunities of the year. It’s a peak time for outdoor activities, social gatherings, and leisure, with many Australians taking advantage of the public holiday or long weekend, increasing spending on food, entertainment, and travel-related purchases.

With fierce competition for customers, businesses need every advantage to stand out and succeed. If you’re looking for a powerful way to boost your strategy, digital signage should be top of your list. This innovative tool can drive foot traffic, increase sales, and enhance customer engagement in ways traditional methods simply can’t match.

Here are five reasons why digital signage should be a cornerstone of your Australia Day sales strategy.

Drive immediate customer action

Australia Day sales are a prime time for shoppers looking for the best deals—and it’s essential to capture their attention. Whether you’re promoting a specific product or a storewide discount, eye-catching digital displays can motivate customers to act fast, helping you maximise sales during the holiday period.

Unlike static signage, digital displays can be updated in real-time to reflect new deals or inventory changes, ensuring your messaging stays fresh and relevant. You can also use data-driven insights to adapt your content to customer behaviour and market trends, making your campaigns more effective.

Maximise your marketing budget

Digital signage offers a cost-effective and highly targeted way to convert customer interest into purchases. Advanced platforms equipped with AI make it simple to design and schedule content for your Australia Day promotions, reducing the need for expensive graphic designers or hours spent creating signage manually.

With AI tools, you can customise high-quality designs in minutes, set your schedule, and let the screens do the rest. Beyond Australia Day, the insights gained from your campaigns can help you refine your marketing strategies for future events, making digital signage a smart, long-term investment.

Reach customers around the clock

Australia Day isn’t limited to a single day—many shoppers expect extended sales, which can be a logistical challenge for businesses. Digital signage simplifies this process by enabling you to promote your sales 24/7.

For stores located in busy shopping centres or along high-traffic streets, digital displays can capture attention even after closing hours. By scheduling your content strategically, you can build anticipation for your Australia Day deals and attract customers when your doors reopen. This around-the-clock visibility ensures your sales remain top-of-mind.

Strategically promote additional purchases

Impulse buying is a key driver of sales during events like Australia Day. By placing digital displays near your point-of-sale (POS) or checkout areas, you can encourage customers to make last-minute purchases, cross-sell complementary items, or take advantage of “buy more, save more” offers.

Thanks to the flexibility of AI-driven platforms, you can easily update your displays to reflect stock levels or changing customer interests. For instance, a screen highlighting accessories that complement a shopper’s purchase can boost transaction values and enhance their overall experience.

Australia Day sales are also an important opportunity to create a memorable shopping experience that keeps customers coming back. Digital signage can play a crucial role in elevating the in-store experience by engaging shoppers and guiding their journey.

Strategically placed screens can highlight featured products, suggest complementary items, or promote social media engagement. For example, a display near your outdoor gear section could showcase camping essentials, inspiring customers to stock up for their long weekend. Digital signage can also encourage shoppers to follow your brand on social media or share user-generated content, increasing your visibility and engagement.

Incorporating digital signage into your Australia Day sales strategy is a smart, cost-effective way to engage customers, drive sales, and stand out from the competition. Whether you’re aiming to maximise holiday sales or enhance the overall shopping experience, there’s no better time to explore how this technology can transform your business.

Contributed by Steven Baxter, CEO at Mandoe Media

Adobe has announced Live Co-Editing to Photoshop and invite you to sign up for beta testing in the Photoshop desktop (beta) and web apps. 

Now, multiple creators can simultaneously access and edit documents from different computers — unlocking shared creativity and collaboration. This game-changing advancement, informed by community input, accelerates content creation, streamlines communication and improves creative collaboration for creators, teams and educators. 

• Multiple designers can simultaneously work on a Photoshop document, splitting tasks to tackle and complete projects more efficiently, together. 
• Creative teams at large enterprises can collaborate on highly matrixed projects, solicit stakeholder input and address feedback all in a single file. 
• Creators can collect client feedback more intuitively by inviting them to directly collaborate on a file, view edits and make comments. 
• Students can follow along live as educators demonstrate workflows and teach techniques in Photoshop. Comments and edits can be made directly in a student’s document by teachers to help enhance learning and contextualise feedback. 

Popular community-driven innovations 

Photoshop launched dozens of innovative features and capabilities in 2024 that improved adjustments, compositing, selecting and typography workflows, all informed by community feedback. Try out these popular capabilities if you haven’t already by updating your Photoshop app to the latest version. 

1. Remove Tool with Distraction Removal 

The Distraction Removal capability in the Remove Tool automatically detects and removes wires and people from the background and replaces them with generated content while preserving image integrity, depth, and complex details. You can remove multiple unwanted elements from a photo, like tourists in the background of your travel photos or pesky power lines disrupting your beautiful landscape image, which significantly simplifies your workflows and saves effort on tedious editing tasks. 

Check out real world examples from Photoshop Influencer Partners: 

• @Marinawphoto perfects her portrait photography in busy and public places. 
• @mylesesmind declutters her scenes so she can focus on her creativity. 

2. Improved Font browser 

For projects focused on typography, use the improved Font browser to search, filter, live preview, and use 25,000+ free and licensed fonts from the cloud without leaving the Photoshop app. Search fonts by name, explore different dialects, and find the perfect typeface for any aesthetic without interrupting your workflows. Once a new font is added from the cloud, it will automatically sync across all your Photoshop devices and Adobe Creative Cloud desktop apps for a continuous editing experience. 

See this capability come to life on Instagram, and how Photoshop partner Emma Orhun uses it as a source of design inspiration! 

3. Selection Brush 

The Selection Brush enables you to easily and more intuitively select and adjust specific areas of an image. With a brush, you can change the settings for opacity and hardness and create selections with varying transparency, feathered edges, and more realistic and nuanced effects. The Selection Brush provides more control, flexibility, and intuitiveness whether you are selecting, compositing, adjusting, and generating content. 

Check out this example on Instagram, as well as others made by @iamprestonluke and @onadventurewithdad to composite elements together more seamlessly. 

4. Generative AI with the latest Adobe Firefly Image Model 

Generative Fill, Generative Expand, and Generate Similar are now powered by the latest Adobe Firefly Image Model, which yields greatly improved photographic quality, better prompt comprehension to understand complex descriptions, and generation variety to explore different results. 

5. Adjustment Brush Tool 

With the Adjustment Brush Tool, you can now paint on adjustments to brightness, saturation, exposure, and more when you want to change a specific part of your image. 

6. Custom Adjustment Presets 

Use over 30 Adjustment Presets to change images in one click. Create and save custom presets, export them to share, and import new favorites. 

7. Enhance Detail 

Use Enhance Detail to boost sharpness and detail on your Generative Fill creations. Get results with greater clarity that blend more seamlessly with the existing image. 

8. Bullets and Numbering Support for the Type Tool 

When using the Type Tool, you can now create bulleted and numbered lists in Photoshop with a single click, saving you from repetitive manual formatting. 

9. Improved Contextual Task Bar (for Shapes and Transform workflows) 

The improved Contextual Task Bar now includes popular settings that help you work with Shapes or Transform and rotate objects, so you can avoid menu-diving and work more efficiently. 

10. OpenColorIO (OCIO) support and 32-bit HDR workflows 

OCIO support is now available in Photoshop on desktop, allowing you to control, convert, and preserve color workflows at higher quality across programs. An expanded set of Photoshop tools is now compatible with 32-bit HDR images, enabling you to complete common workflows without converting images to 16-bit or 8-bit, which reduces image fidelity and color accuracy. 

11. Language support for Vietnamese & Indonesian 

Photoshop now offers new language support for Indonesian and Vietnamese. 

 Sign up now to join the waitlist for Live Co-Editing to Photoshop

 Swann, a global leader in do-it-yourself security, announces the expansion of the award winning long range MaxRanger Camera, a CES Innovation Award Honoree last year, with a suite of compatible products including the MaxRanger4K Mini, MaxRanger4K Solar, MaxRanger4K Pro and MaxRanger4K Video Doorbell.

In addition, Swann is broadening its groundbreaking, first of its kind AI SwannShield™ technology to be available with its SwannBuddy4K  Video Doorbell, Swann EVO Video Doorbell, and the MaxRanger4K Video Doorbell. Swann is also debuting the new Xtreem4K™ with SwannShield AIDefender™ Security Guard.

“After the unprecedented success of our long range MaxRanger4K camera and AI SwannShield™ technology, Swann has embraced the mandate of our consumers and is providing a wider range of products that are in line with our long history of trusted security and are ground-breaking in their use of future tech,” said Alex Talevski, CEO of Swann Communications.  “Our focus is on creating innovative products that fulfill the ever-changing lifestyle needs of our diverse consumers- from the most reliable Wi-Fi for urban living, to the longest range for more expansive properties and rural areas, to the ability for technology to handle daily interactions through AI. Our commitment is to be at the forefront of the newest security technology that protects and elevates your home.” 

This year, Swann is introducing the expanded MaxRanger4K line with all offerings connecting to the same hub, making the range cross-compatible and flexible for users.

MaxRanger4K line will include:

• MaxRanger4K Mini – the entry level offering in the MaxRanger family with cameras that are small yet powerful, with a wireless range up to 300m (in the open air) and 100m in typical use. They offer a reliable signal that runs rings around typical Wi-Fi and can transmit through walls, ceilings, floors, trees and other obstacles. The product comes with a hub and the cameras are truly wireless with battery power that needs recharging after some months of use.
• MaxRanger4K Solar – the 2025 update of the award-winning MaxRanger4K Wireless Security System. The solar powered cameras are ideal for positioning at the perimeter of any property, including inner suburban, regional and rural locations. Like the 2024 variant the wireless range is up to 600m (in the open air) and 200m in typical use. It’s a more reliable wireless signal capable of going where normal Wi-Fi can’t and has a powerful signal that transmits through obstacles. The systems come with a hub and the solar panels are built-in to each camera, making them truly a “set and forget” solution.
• MaxRanger4K Pro – the top of the line Pro version goes where security has never been before, with solar powered cameras capable of transmitting back to the hub from up to (amazingly) 1000m away (in the open air) and 400m in typical use. The Pro is perfect for larger s,all businesses and commercial properties in both urban or regional areas. It’s the ideal system to see those ‘blind spots’ and vulnerable locations far away and also closer to home.
• MaxRanger4K Video Doorbell with SwannShield™ AI Voice Assistant – The video doorbell in the MaxRanger family uses the same hub and can be positioned in doorways, entrances and gates up to 300m away (in the open air) and 100m in typical use. Once again, the Wi-Fi HaLow™ transmission is perfect to transmit through the surfaces you are likely to mount the Doorbell on – brick, wood, concrete, masonry etc. The Doorbell also has SwannShield, the award-winning AI Voice Assistant that can answer the door for you! 

In addition, as part of the expanded use of the AI SwannShield™ technology, Swann is debuting theXtreem4K™ with SwannShield AI Defender™ Security Guard.

• Xtreem4K™ with SwannShield AI Defender™ Security Guard – A wireless security camera with long battery life that is able to proactively protect you from crime and defend your property. The camera can be set up in minutes and see every detail in 4K, detecting heat, motion, people, and vehicles using smart AI technology to trigger sirens, spotlights, mobile alerts, and video recording. The Camera features SwannShield AI Defender to sense activity and realistically interact with visitors on your behalf. Using generative AI, it acts like your friend to automatically talk to visitors, delivery people and intruders, dynamically answering their questions, and instructing them appropriately, escalating if there is a security concern. It’s not just about seeing what’s happening- the SwannShield Defender AI Security Guard voice software detects activity and responds on your behalf.

To learn more about their product offerings visit https://swann.com/