ASUS has announces the launch of its latest range of AMD-powered AI laptops in Australia. This new lineup, featuring AI-enabled models including the ProArt P16, ProArt PX13, Zenbook S 16, Vivobook S 16, Vivobook S 14, ROG Zephyrus G16, TUF A14, and TUF A16, represents a significant leap forward in both performance and design, catering to a wide range of users from students, professionals, creatives and gamers.
Elevating Performance and Design with AMD Ryzen AI 9 HX 370 Processor
The new ASUS laptops are powered by the AMD Ryzen™ AI 9 HX 370 processor, delivering top-tier performance and advanced AI capabilities. Each model offers unique features tailored to specific user needs, from ultraportable design to gaming excellence.
Bradley Howe, Head of Consumer, ASUS Australia, explains, “This new AMD lineup builds on our launch of AI PCs earlier this year. Our focus is on supporting Australians in their AI journey, whether they’re just discovering AI or are already regularly using it. The rise of AI-enabled apps and the integration of AI capabilities highlight the need for high-performance machines to deliver better quality experiences.”
In fact, a recent CSIRO report shows that 68% of Australian businesses have already implemented AI technologies, with a further 23% planning to implement them in the next 12 months. These businesses report an average time saving of 30% across all AI-related initiatives, underscoring the transformative potential of AI.
“Our screen technology, with ASUS Lumina OLED for lifestyle and Nebula Display for gaming, ensures that as consumers use AI for creation, productivity, learning, and gaming, they do so on the best display technology available. Even for those not using AI daily, our devices’ performance and extended battery life are greater than our previous generations, making them smarter and more powerful than ever.”
“At AMD, we push the boundaries of what is possible in high-performance computing. Together with ASUS, we are pleased to announce their latest range of AI PCs based on our latest AMD Ryzen™ AI 9 HX 370 processor,” said Peter Chambers, Managing Director, APAC and Country Manager, Australia. “The AMD Ryzen AI 9 HX 370 combines AMD’s latest Zen5 cores, high-performance graphics and the highest-performing AI PC NPU available. This performance, in tandem with ASUS’ innovative designs, delivers class-leading products that allow creators, students, gamers, and professionals to unlock their full potential.”
This latest wave of AI products is part of ASUS’ ethos around making premium technology available for every Australian. The company is leading the charge in driving the AI revolution in the PC industry by bringing high-performing and innovative products to market to ensure that there is a high-performing AI PC available for every Australian. With the latest range of AI PCs, ASUS aims to focus on bringing top-tier performance, technologies and features to allow Australians to create, work and learn smarter than before. The company is drawing on its extensive experience and formidable partnerships with AMD, NVIDIA, Microsoft, Adobe, Pantone, Dolby and CapCut and is poised to lead the charge into this new era.
With the increasing prevalence of AI in everyday applications, from content creation tools like Canva and Adobe to productivity apps, the integration of AI capabilities has become essential. Recent research from Microsoft’s Work Index Report highlights that Australian workers are leading the way in adopting generative AI technology in the workplace, with a remarkable 84% utilising it—significantly higher than the global average of 75%. Eager to lift the weight of work, employees who are using AI say it saves time, boosts creativity, and allows them to focus on their most important work. These advancements require high-performance machines to run smoothly and efficiently, justifying the need for AI-enabled PCs. ASUS’s latest lineup addresses this demand by offering powerful AI-enhanced features across its range of laptops. With this latest announcement, ASUS has the most comprehensive AI-enabled PC lineup.
ProArt P16 and PX13: Creative AI Powerhouses
The new ProArt P16 and ProArt PX13 laptops are designed to meet the needs of every creator, from everyday users and outdoor content creators to seasoned professionals. These models empower users to create easier, faster, and smarter, thanks to their powerful performance and innovative features. Both laptops are equipped with the AMD Ryzen™ AI 9 HX 370 processor, offering exceptional processing power for demanding creative tasks. Additionally, they come with a free three-month Adobe Creative Suite subscription and a six-month CapCut Pro subscription, enhancing the creative workflow right out of the box.
The ProArt P16 features a stunning 16-inch high-resolution display that provides accurate colour representation, making it perfect for graphic designers, video editors, and other creatives. Its robust build ensures durability, while the advanced cooling system maintains optimal performance during intensive tasks. The PX13, on the other hand, offers a more compact 13-inch form factor without compromising on power, making it ideal for creatives on the go. Both models are equipped with ample storage and memory options to handle large files and multitasking efficiently.
Both models feature ASUS-exclusive StoryCube and MuseTree apps, enabling smarter and more streamlined creative workflows. StoryCube is a smart, convenient, and powerful digital asset-management tool with AI assistance for scene categorisation and clip generation, allowing users to manage and export their file libraries effortlessly. MuseTree transforms inspiration into imagery swiftly, enabling users to generate more creativity through simple graphical interactions while intelligently storing and managing their ideas. The devices also include a dedicated Copilot key for quick access to your everyday AI companion.
The 16-inch ProArt P16 laptop delivers unparalleled on-the-go creative experiences with its cutting-edge components housed in a premium-feel black chassis that’s just 14.9 mm thin and 1.85 kg light. Powered by a 50 TOPS NPU integrated into the AMD Ryzen™ AI 9 HX 370 processor and an NVIDIA GeForce RTX 4070 Laptop GPU that can deliver up to 321 TOPS, it is the first AI PC of its kind built for advanced AI workflows across creativity, gaming, productivity, and more. The GeForce RTX 4070 Laptop GPU provides creatives with RTX AI acceleration in top 2D, 3D, video editing, and streaming apps, significantly enhancing performance in tasks like video editing with DaVinci Resolve, AI Speech Enhance in Adobe Premiere Pro, and 3D rendering in Autodesk Arnold. Additionally, the ProArt P16 has access to exclusive NVIDIA AI software like NVIDIA Broadcast, RTX Video, and the ChatRTX tech demo.
For increased portability, the 1.38 kg 13-inch ProArt PX13 convertible laptop excels in any user scenario, with a 360° hinge allowing seamless transitions between laptop, tent, stand, or tablet modes. Whether creating on-the-go or working from home, its high-resolution 3K ASUS Lumina OLED display ensures life-like visuals that captivate and inspire. Powered by up to an AMD Ryzen™ AI 9 HX 370 processor, the ProArt PX13 is an NVIDIA Studio-validated laptop with up to a GeForce RTX 4070 Laptop GPU that delivers over 300 TOPS for an advanced AI PC experience. This enables creators to unlock unique AI capabilities and dive into AI-accelerated workflows, from textures and lighting effects to AI-generated imagery. Along with ultrafast WiFi 7 connectivity, the PX13 features extensive I/O ports, including twin 40 Gbps USB4 for fast charging and external displays, HDMI 2.1 FRL, and a UHS-II MicroSD card reader for quick action-cam transfers.
Additionally, ASUS has partnered with CapCut to offer users an exclusive six-month CapCut Pro membership program across the new ProArt laptop lineup. This membership provides access to premium features and thousands of assets, offering a flexible editing workflow, magical AI tools, and a comprehensive stock library.
ASUS Zenbook S 16 OLED (UM5606): New Zen with Superior AI
Introducing the ASUS Zenbook S 16, the first thin and light 16-inch new-era ASUS AI PC, combining performance with sophistication. This premium ultraportable laptop measures an astonishingly slim 1.1 cm and weighs just 1.5 kg with 20 hours of battery life*. Despite its sleek design, it houses a formidable AMD Ryzen™ AI 9 HX 370 processor, delivering up to 28 W TDP and a dedicated NPU AI chip delivering 50 TOPS from the NPU to enable faster & smarter day-to-day tasks. Its dedicated Copilot in Windows key enables quick access to Copilot in Windows AI experiences.
The Zenbook S 16 boasts an all-metal chassis with an outer lid made from Ceraluminum™, ASUS’ innovative new material that combines the aesthetic and tactile qualities of ceramic with the strength of aluminium. Ceraluminum™ is not only durable but also provides a pleasantly warm and tactile feel. Available in Zumaia Gray, the device is as visually striking as it is functional.
Despite the thinness of the Zenbook S 16, connectivity has not been compromised. Its highly efficient 78 Wh battery delivers 22 hours of battery life* and a full array of I/O ports, including two USB4®, USB 3.2 Type-A, HDMI®, an audio jack, and an SD card reader. Users will appreciate the fast responsiveness enabled by up to 2 TB PCIe® 4.0 x4 SSD and up to 32 GB LPDDR5x RAM.
The immersive 16-inch 3K ASUS Lumina OLED 16:10 panel with a 120 Hz refresh rate, NanoEdge bezels, and a 90% screen-to-body ratio offers stunning visuals. Certified by TÜV Rheinland, it delivers a high degree of eye protection with low blue light and flicker-free technology to support long screen time usage. The six-speaker sound system delivers immersive audio, while AI Noise Cancellation helps deliver clear conference calls. Additionally, a 40%-larger than the previous generation 16:10 touchpad supports smart gestures for easy navigation and control.
The Zenbook S 16 also prioritises enhanced privacy features. ASUS AiSense tracks your presence through the camera, automatically dimming when you look away, while ASUS Adaptive Lock protects your personal space by sensing when you are not present and then automatically locking the screen.
Vivobook S 16 (M5606) & Vivobook S 14 (M5406) OLED – Your Everyday Laptop
Additionally, the existing ASUS Vivobook S OLED lineup has been refreshed to feature an AMD Ryzen™ AI 9 HX 370 processor to provide the latest AI capabilities to the widest range of users, making them the ultimate everyday laptops. The 14-inch ASUS Vivobook S 14 (M5406) and the 16-inch ASUS Vivobook S 16 (M5606) have been reimagined with even slimmer and lighter designs than previous Vivobook generations. Sporting elegant all-metal chassis, these laptops start at a mere 1.39cm thick and weigh as little as 1.3kg. Alongside their exceptional portability and minimalist aesthetics, they boast uncompromising performance powered by the latest AMD Radeon® graphics, up to 32 GB LPDDR5X memory, and lightning-fast up to 1 TB PCIe® 4.0 SSD storage. Enhanced cooling is ensured by the ASUS IceCool thermal technology, now featuring two heat pipes, two 97-blade IceBlade fans, and two air vents.
The S 16 and S 14 models include a dedicated Copilot key, refined new colours, a 180° hinge, an IR camera with a physical shutter, full I/O ports, and Harman Kardon-certified Dolby Atmos® audio, making them versatile and user-friendly. These features make the Vivobook S 14 and S 16 OLED models the perfect choice for users seeking a stylish, powerful, and reliable laptop for everyday use, ensuring they can handle any task with ease and efficiency.
Availability & Pricing
| Model | Availability date | Retailers | Price |
| ProArt P16H7606WI-ME124XS | July 31st | ASUS e-Shop | AUD$4,499 |
| ProArt PX13H7606WI-ME124XS | July 31st | ASUS e-Shop | AUD$3,999 |
| ProArt PX13HN7306WV-LX035XS | July 31st | ASUS e-Shop | AUD$3,599 |
| ASUS Zenbook S16UM5606WA-RJ055W | July 31st | ASUS eShop, JB HiFi, Harvey Norman, Officeworks, and Bing Lee in Australia. JB HiFi and Harvey Norman in New Zealand. | AUD$3,499 NZD$3,799 |
| ASUS Vivobook S16M5606WAI-MX092WS | July 31st | ASUS eShop | AUD$1,999 |
| ASUS Vivobook S14M5406WAI-QD075W | July 31st | ASUS e-Shop, JB HiFi, Harvey Norman, Officeworks | AUD$2,699 |
| ROG Zephyrus G16GA605WI-QR017W | July 31st | ASUS e-Shop, JB HiFi | AUD$5,099 |
| ROG Zephyrus G16 GA605WI-QR005W | August 9th | PB Tech | NZD$4,999 |
| ASUS TUF A16FA608WI-QT012W | Sept | ASUS e-Shop | AUD$2,999 |
| ASUS TUF A16FA608WV-QT015W | Sept | ASUS e-Shop | AUD$2,699 |
| ASUS TUF A16FA608WI-RL014W | October | PB Tech | NZD$3,799 |
| ASUS TUF A14 FA608WV-RL030W | October | PB Tech | NZD$3,299 |
| ASUS TUF A14FA401WV-RG010W | July 31st August 9 | ASUS e-ShopPB Tech | AUD$2,599 NZD$3,399 |
| ASUS TUF A14FA401WU-RG014W | August 9 | PB Tech | NZD$3,199 |
| ASUS TUF A14VSNR0J11-BU1000 | July 31st | ASUS e-Shop | AUD$2,499 |