Australia’s CEOs and top business leaders are for sale!
From $1000 you can now buy a 45-minute meeting with heavy hitters such as (Airwallex) founder Lucy Liu
It’s a problem that’s long demanded a solution. Businesses want to spruik their wares to senior decision-makers at big companies, but those decision-makers guard their scarce time ferociously.
But what if there was a triple-win solution where charities benefited when executives who wanted to book a sales call with a vendor to learn about useful products, all benefited?
The magic of meetmagic to meet top business leaders
This is where meetmagic comes in. Imagine there’s a tech start up with a new product or service it wants to present to the CMO, CTO, CFO or CEO of a large company. That start-up can use meetmagic to purchase 45 minutes of the relevant decision-maker’s time from $1000 – a fraction of what it would spend on a marketing campaign.
Even better, that meeting fee, as well as meetmagic’s new AI-based ‘matching technology’, acts as a barrier to entry, ensuring time-poor decision-makers are only spending their precious time with businesses that are sure they have a relevant product or services to discuss. Whether the decision-maker makes a purchasing decision or not, 70% of the meeting fee goes straight to a charity such as Starlight Children’s Foundation. Or to the immediate retirement of carbon.
Bumble for business
Well-connected tech-industry figure Carl Gough first conceived meetmagic, which he envisaged as a ‘Bumble for business people’, in 2017. His ‘business-meeting dating service’ soon attracted the interest of both large companies and charities. It quickly signed up senior decision-makers at Westpac, NAB and Macquarie Bank and became a Platinum Partner of the Starlight Children’s Foundation alongside EB Games and Virgin Airlines, (meetmagic has raised more than $1 million for Starlight within 2 years.)
Gough believes that every meeting should be productive and be an opportunity to do good. Over 1000 C-suite executives and company founders in five countries signed up to the meetmagic program and some have become vocal supporters. For example, Rory Sutherland, the Vice Chairman of Ogilvy UK, has described meetmagic as a “genius idea” and observed “meetmagic stops unnecessary meetings from polluting your schedule [and] enables all the efficiencies of bribery with none of the corruption”.
meetmagic is leveraging the latest AI breakthroughs
Getting the right people together in the right room has long been more of an art than a science. But meetmagic is hoping some recent AI investments will further increase the odds that a meeting is productive both for potential partners.
In a few weeks, meetmagic will launch a new matching platform that uses cutting-edge AI. “It’s a new chapter for meetmagic,” Gough says. “Now the pandemic is in the rear-view mirror, the goal is to scale up massively. One day soon, I hope there will be thousands of meetmagic meetings taking place all over the world every week. That will mean meetmagic will be able to raise lots more money for charity and start having a significant global impact. It will also allow companies to meet their ESG commitments and demonstrate they are good corporate citizens at a time when many people are growing increasingly sceptical about big business.”