new Shopify features

New Shopify features

by Angus Jones

Shopify has announced its 2023 Summer Editions, with a host of new Shopify features and products to help businesses get ahead of the curve so they can tackle today’s biggest challenges. This entails other brand-new AI capabilities, as well as several other products and features across the Shopify platform that help merchants easily run and grow their business. 

Here are the new Shopify features that will be available for Australian retailers:

More AI tools within Shopify Magic:  Shopify Magic is a suite of AI-enabled features that are integrated across Shopify’s products and workflows to make it easier for businesses to start, run, and grow their business. Now, Shopify Magic will now include:

  • Sidekick – a first-of-its-kind AI-powered, purpose built for commerce assistant that will answer questions about business operations. Shopify’s founder and CEO Tobi Lütke gave a preview of what Sidekick can do from administrative tasks such as responding to customer inquiries to tackling creative challenges.
    • Merchants simply ask Sidekick questions ranging from, “how to set up a discount for a holiday sale,” to “help me segment my customers so I can better engage them in my marketing.”  
  • AI-driven email campaigns – Make customer emails smarter and easier. All Shopify Magic needs is just a few words to produce engaging, tailored email newsletters, announcements, and more. It also powers intelligent recommendations for email sent time in order to drive higher click-through rates to a merchant’s store, automatically.

In addition to AI products, new Shopify features include: 

  • Marketplace Connect: To integrate with major marketplaces, including Amazon, Walmart, eBay and Etsy, to reach even more customers wherever they shop 
  • An even better Checkout: Featuring over a dozen new APIs to create customizable checkout experiences, making the best checkout in the world even better. 

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