2023 was THE year of the small businesses on TikTok. Thanks to trending hashtags like #SMB and #SmallBusiness, we discovered business owners like Yasmin Brisbane – a camel farmer from the Sunshine Coast and Tim the Lawnmower Man – who provides free ‘Random Acts of Mowing’ to Sydney locals needing a helping hand.
Today, TikTok has unveiled Year on TikTok 2023, a year-end report that looks back on these inspiring stories of small businesses and creators along with the year’s most memorable trends and moments in Australia and around the world.
List of the most beloved Australian small businesses on TikTok that inspired us in 2023:
Australia
- @dimsimlim – Move over Belfort; this is the real ‘Wolf of Wok Street’.
- @yasminbrisbane – Did you know camels respond to their own names?!
- @sarahemiliaofficial – These transformations will have you calling your hairdresser and demanding a refund. Based near Bondi? Treat your hair to a trip to TikTok’s Business of the Year 2023.
- @brittney_saunders – From influencer to CEO, meet the beauty (and brains) behind your favourite brands.
- @timthelawnmowerman – The grass is always greener… if Tim pays a visit. This generous firefighter provides free ‘Random Acts of Mowing’ to those who need a helping hand within the Aussie community.
This year, we’ve also seen TikTok creators driving impact on and off the platform. From the iconic #TubeGirl aka Sabrina Bahsoon (@sabrinabahsoon), who went on to score big brand deals, to @biteswithlily sharing the top food spots around Australia – the global TikTok community of over a billion people elevated and celebrated those who captured our collective imagination. You can check out the full Year on TikTok 2023