What is CGI and 3D rendering and how can it help my business?
For businesses, it’s more important than ever to stay ahead of the competition and take advantage of innovative solutions.
In recent years, we have witnessed a significant shift with consumers demanding more content than ever to inform their purchasing decisions. Nowadays in our highly digital world, it takes much more to leave a lasting impression. With so much content available at our fingertips, businesses are under pressure to provide a continuous stream of content across various marketing platforms whilst at the same time managing tight budgets.
This is where Computer-Generated Imagery (CGI) and 3D rendering emerge as game-changers for businesses, avoiding the expenses and limitations that traditional photography brings. With these digital solutions businesses can meet evolving consumer demands, maintain a competitive edge and drive sales.
What is CGI and 3D rendering?
CGI refers to the use of computer graphics and digital techniques to produce high-quality visual content. This versatile process allows for the creation of product shots, lifestyle imagery, 360 spin, benefit imagery, Virtual Reality plus long and short form video. It really is a one-stop shop for all your content needs.
Better still, once your product is set up for CGI, executing additional content is a very cost and time-efficient process. With photography, you would never book a photoshoot for one additional image. With CGI, you absolutely can.
For brands that sell products, CGI is replacing the need for photo and video shoots.
As more businesses begin to embrace digital transformation and harness the benefits of CGI and 3D rendering, those brands that don’t move with the times risk being left behind.
Cost and time efficiency
CGI and 3D rendering can save businesses substantial costs and time in product marketing. By eliminating the expenses involved with traditional photography and videography, CGI and 3D rendering significantly cut down on operational costs and resources.
The ability to digitally create and alter images with ease not only saves time but also removes the need for reshoots. This process allows businesses to enjoy quicker turnaround times and produce more content for less. While budgets tighten amidst current economic uncertainty, businesses need to be looking for a greater return on investment. CGI provides this by efficiently producing a constant stream of content to keep customers engaged.
Resonate with audiences through purpose-built content
In contrast to traditional photography and videography, CGI can provide greater possibilities for content creation. Often, online customers are met with an oversaturation of generic content, with traditional white background static images showcasing a product. This is where CGI and 3D rendering shine – with the ability to produce purpose-built content that specifically caters to each customer’s needs and preferences.
This flexibility allows brands to maintain fresh and relevant content in their product marketing with faster responses to changing consumer trends and behaviour.
At Insite, we help brands identify the product imagery that most suits the target audience, thereby maximising impact and using client budgets as effectively as possible.
Customisable Features
Consumers can also benefit from the customisation services that CGI and 3D rendering make possible. Potential customers can interact with virtual product models and personalise features according to their preferences. This engagement provides the opportunity to visualise a product before making a purchase, providing greater satisfaction, and influencing their commitment to buying a product. CGI can strengthen the connection between consumers and brands, instilling confidence in purchasing decisions and fast-tracking sales.
Consistency in content to increase brand awareness
CGI and 3D rendering offers brands a powerful way to increase brand awareness among consumers. Businesses can effortlessly achieve visual consistency on products from every angle and ensure that all future products have imagery that is 100% consistent. Something that is very difficult to achieve with photography.
With this, your brand can establish a stronger and more memorable presence in the minds of audiences ensuring that your brand’s identity and messaging remain consistent across all marketing platforms.
Experiences to foster brand loyalty and drive sales
Experiential CGI content can play a pivotal role in creating an emotional connection with customers to further sales growth. With experiential CGI content, customers are offered the opportunity to envision themselves interacting with the product in a real-world context, elevating their shopping experiences and informing their purchasing decisions. Immersive visuals that tap into the senses can resonate with audiences on a deeper level, going beyond merely showcasing a product’s features and benefits. Engaging in these experiences establishes a stronger connection between customer, brand and product to streamline the sales process.
As more businesses seek to elevate their product marketing, CGI and 3D rendering provide the most cost and time-effective solution for content creation. This technology allows you to create more content for less, stay ahead of digital trends and explore new opportunities to resonate with audiences. By harnessing CGI and 3D rendering, businesses can navigate the evolving marketing landscape with confidence, making a lasting impression in a world driven by fast-paced innovation and consumer engagement.
Author Bio:
Tim Morison is the Founder and Creative Director of Insite Imagery (‘Insite’). With over 20 years’ of experience, Tim works with global brands and creative agencies to produce best in class imagery.