Tag Archives: Graphic Design

Graphic design – get graphics done

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What does the logo say about your business?  Does your website design and images make your business look attractive to the readers?  Are you sweating on a big presentation, but the text-based version just does not cut it?  Chances are unless you are artistic yourself, you are going to need some help. This guide will look at some graphic design options to help you improve your image and get graphics done.

Graphic design is the process of visual communication and problem-solving using typography, photography, iconography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages.
They use typography, visual arts, and page layout techniques to create visual compositions. Common graphic design applications include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.
(Source Wikipedia)

WHY is graphic design important?

They say a picture is worth a thousand words. If you were going to the most important face to face meeting of your life, would you wear a dirty shirt, ¾ pants, and sandals? No, because you would not be creating the best impression.  Similarly, you want your business to make the best impression and no matter if it is your logo, website, business card, brochure, Facebook post, presentation, or the sign on the side of your workplace.

We want your business image to be impressive, and we also want it to be memorable.

The use of graphic design can help with this. If we use the example of a logo, it allows customers to identify your company. A good design will be simple and memorable.

WHAT do I need to understand about graphic design?

Graphic design has gone through an evolution over the last few decades, starting from being done by hand with paper, pencils, crayons, and paint. Then came the introduction of computers and specialist software for those same artists to work within this new technological medium. Today cloud-based tools are made available at a low cost that allows anyone to be a designer, supported by many helpful templates.

A template is a predesigned image that you have the right to use and manipulate to suit your needs.  Templates are available for many needs today but for reference, think of a template for a social media post or advertising flyer.

A really important concept to understand is the usage rights of templates and photos.  You can use many free templates and photos, but some are licensed.  This means you cannot simply copy them. Rather you must either seek permission or, in most cases, pay to use them, possibly for a set period in a fixed geographic location.  The more famous/better the photo, the more expensive.

If you wanted to design a logo, for example, these are possible steps you might follow:

  1. Think about why you need a logo
  2. Define your brand identity
  3. Find inspiration for your design
  4. Look at and compare what the competition is doing
  5. Choose your design style
  6. Find the right type of logo
  7. Pay attention to colour
  8. Pick the right typography (arrangement of the image)

HOW can I get graphic design help?

What help you need will depend on your capabilities and what you need to do.  For example, if you want a company logo designed, you will probably need help, but if you’re going to improve your presentation slides, there are simple tools that can make a world of difference for the novice. Your options for graphic design include:

  1. Outsource – On the internet, there are many services to get quotes for and find graphic designers. 
  2. Add on services – If you need to get business cards printed you will often find the printer or retailer will have a design service available as an additional service. This can be a cost-effective method.
  3. Graphic design business – Seek out a graphic design agency or freelancer directly
  4. DIY graphic design  – Will the help of templates and simple to use tools the average person can now produce amazing results. A great Australian cloud-based company offering this solution globally is “Canva”.
  5. Stock photos – If you require photos for your marketing needs many internet-based repositories are offering a free, subscription, or peruse option. For example, Shutterstock offers a free trial.
  6. Templates in your apps – Applications like those discussed in the Office Applications guide such as PowerPoint or Slides offer various free templates to use in your presentations.

HINTS

Before choosing a designer, make sure you see a portfolio of their work.

It is better to get a fixed cost for design work rather than pay by the hour as the hours can easily blow out.

Remember, everyone’s tastes are different, so get a few people’s opinions before deciding on a design.

Understand a graphic designer might know more about graphic design than you do.

SUMMARY – improve your image

Good graphics representing your business will make a good impression and help you build your brand identity.  Graphic design will help your image and can be done yourself using templates and tools right through to having the assistance of an expert.

Website design for subscribers, leads, and sales

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Website design is critical for your business success. When you open a web page, do you read it or do you scan it? We all want instant gratification to quickly find what we want. A well-designed website will engage readers and help you achieve your goals.  This guide will look at why web design is essential and look at what you should consider to get the best result.

Web design can be defined two ways.
1. Referring to the design of the website displayed on the internet and the consumer experience. The experience of viewing the page includes its layout, the content contained and the graphic design.
2. To create and maintain a website using a process of planning, conceptualising and arranging content. Website design uses specialised software and templates combined with human creativity.

WHY should I care about good website design?

The best layouts for sales are deeply influenced by conversion science (study of converting a user’s interest into a sale). This means layouts are critical for marketers who want more subscribers, leads, and sales.

A visitor’s first impression of your website is critical! Layout and design are what influences that first impression.

More than 90% of first-impressions are design-driven. A visitor will form an opinion of your site in less than a second.

A recent study indicates that nearly 50% of all web visitors will decide if your site is worth their time based on design alone.

Colours and graphics contribute to a website’s design. Still, it is the layout that is most important when it comes to user experience and digital conversions.

WHAT makes a good website?

Simple to use – users should not have to work out how to use it
Intuitive – makes information easy to find
Streamline – marketing fluff or clutter is removed
Engagement – convince readers you are worthy of their time
Easy to read – simple text and layout means lazy readers will absorb
Consistency – colours, fonts, and imagery are consistent and on-brand helping visitors connect with you
Responsive – ensures superior experience no matter if consumed on a desktop, tablet or a mobile
Fast – our patience is stretched if a web page takes too long to load

For information on steps to create a website refer to our guide to building a website to boost your brand

HOW do I ensure my website design is effective?

Let’s face it, not all of us are creative, and if we are, we may not then have the skill set to briefly explain a product or service.  The net result is web design takes a specific set of skills that may collaborate with several individuals with different abilities.

Web design has become much simpler with the availability of user-friendly software tools and the availability of template-based building tools.  You have many options to do it yourself or completely outsource the project to something in the middle, like getting some help with some graphics. See our guide on graphic design.

Some key practical attributes of a good website:
  • Use lots of white space to highlight the headline and call-to-action
  • If the visitor wants to learn more, they can scroll down
  • Simple (cut-down) menu that makes finding what you need simple and intuitive
  • Show an example of the solution at work
  • Visitors can understand why they would need the solution, which helps to push the conversion
  • Have a call to action that is static – it’s always prominent, even as visitors scroll down and continue to read
  • Keep the menu static, so readers always have access to other content
  • Ensure the layout is pleasing and easy to read so visitors will be engaged
  • Use clearly marked headings with simple explanations and links for more info
  • Have information to learn enough to drive a conversion based on someone skimming
  • Use words and images that will draw attention
  • At the bottom of a page list out links that make it easy to navigate the site with minimum clicks and scrolling
  • Put essential information above the fold requiring little visitor input (landing page info on screen)
  • Ensure your menu items are simple to understand, and you should have a practical website layout to drive more sales
  • Video can be an effective way to tell a story quickly.  Ensure the video is short and clearly explains a customer benefit
  • Use pop-ups to collect customer data and consider an exit pop-up to reignite interest in your site

HINTS

Good web design is only part of the equation of having a successful business.  If you have a product that no one wants or your pricing is not right, the best website is unlikely to solve this.  For more helpful info see our guide on marketing to grow your business.

You need to be credible.  The design will get you eyeballs, but you will never see them again unless your content is of high quality and relevant to the reader.

Don’t be afraid to use offers. This offer could relate to price, availability, bonuses etc.  There is a reason year after year, retailers use sales to boost sales.

Test your new site.  Ask family friends, business associates etc. to look at your new site and give their frank feedback.  Don’t accept the answer “Good” ask them specific questions.

SUMMARY – Website to drive sales

Having a website and something to sell is a start, but that website must be engaging to attract a buyer to look further and persuasive to help you close a sale.  You can do some simple things with the website layout, content, and graphic design to give your site an unfair advantage over your competitors.