An online store’s primary purpose is to transact. For it to succeed, the website must provide a simple, easy and safe consumer journey via a payment gateway. Implementing the right payment solutions can ensure the final step, the purchase, is hassle-free, which can avoid last-minute hesitancy and even increase a customer’s basket size, thereby increasing the business’s sales. With digital wallets increasingly overtaking credit cards for online payments (Global Payments Report FIS), it is more important than ever for businesses to adopt an assortment of payment methods for consumers.
While the ability to process payments on a website may seem straightforward, elements like security, compliance, transaction fees and platform regulations can be quite complex. Getting something wrong could result in significant costs due to increased development time, additional processing fees, or even legal penalties. Not only this, but the time spent troubleshooting and fixing technical issues limits business workflow and may cause website downtime, thus impacting the website’s user experience and potentially losing custom.
It is therefore, imperative that organisations invest in reliable payment gateways to bolster security, efficiency and consumer trust.
Retailers can easily utilise innovative and secure payment gateway on their websites by investing in a reliable web-hosting platform. With the website being managed by a hosting platform or partner agency, the time previously spent on monitoring, mitigating and fixing complex tech and security vulnerabilities can be better spent optimising business profits through marketing and further innovating a product or service.
Working with a website management platform like WP Engine can reduce the burden on businesses by offering easy access to best-of-breed eCommerce capabilities, including Stripe Connect, optimised WooCommerce hosting, and headless blueprints for connecting with Shopify and BigCommerce. By offering the right payment solutions to customers, businesses can ensure seamless online transactions, enabling them to increase basket size, consumer conversions, and, with a better user experience, repeat customers.
Content from Ricky Blacker, Senior Sales Engineer and WordPress Evangelist, WP Engine