VistaPrint and Australia’s largest online art gallery, Bluethumb, have partnered to launch Print On Demand, a new service which enables small arts businesses, and independent artists to sell and print high-quality stretch canvases of their art, earn a passive income and capitalise on the growing market of young Australian consumers with a passion for the arts wanting to purchase unique artwork online.
The partnership gives artists the opportunity to expand their reach by selling prints of their work in a premium, easily accessible format. With ultra-fast, high-quality printing from VistaPrint, the Print On Demand service offers four different size options and multiple frame choices.
This adds considerable value to the benefits artists already get through being on the Bluethumb platform, such as its reputation and reach. It boasts over 20,000 active artists and over 20 of Australia’s most remote Indigenous Art Centres, giving customers access to more Australian artists and their art than anywhere else in the world.
VistaPrint’s CEO Marcus Marchant says the partnership taps into a growing demand for more accessible and affordable ways for consumers to decorate their space.
“We are thrilled to partner with Bluethumb to bring high-quality art prints to a wider audience. By combining Bluethumb’s extensive collection of artwork with our industry-leading printing expertise, we’re making it easier than ever for people to transform and elevate their homes and workspaces with stunning gallery-quality prints. Here at VistaPrint, we are passionate about supporting small businesses. This partnership will also open new doors for artists, offering them a sustainable path to success through passive income,” says Marchant.
Hobart artist Greta Hounslow, who was commissioned by Bluethumb to paint a scene at local favourite Farm Gate Market to help mark the launch of Print On Demand, says it’s exciting more collectors will now be able to access her artwork through the print service.
“I’m regularly approached by would-be buyers who have missed out on a painting I’ve sold to another collector. It’s fantastic to be able to give them the option to purchase that painting in a high-quality stretch canvas print form, and it also provides me with another revenue stream. As an independent artist, that is no small thing!” says Hounslow.
Bluethumb’s co-founder and co-CEO George Hartley, added, “Our mission is to make art more accessible to all Australians. Our artworks have been ‘favourited’ more than 3 million times. For those who’ve missed out on their favourite works because they’ve sold or were otherwise out of their budget, our new Print On Demand service gives those customers a new option to bring those artworks into their homes.”
The Print On Demand service provides customers with four size options, allowing home decorators to choose an art print that perfectly fits their space. To celebrate the launch, buyers can shop an exclusive ‘Market Print’ series celebrating Australia’s most iconic local food and flower markets.
Print On Demand will offer customers a choice of four sizes:
30x40cm (Small)
40x60cm (Medium)
50x70cm (Large)
60x90cm (Extra Large).
Pricing will be set by Bluethumb’s artists, but customers can expect to pay between $299 for a small print, up to $650 for an extra-large print. The prices include framing and delivery.