The average mobile downloads of Vodafone post-paid customer is among the nation’s biggest downloaders, consuming a whopping 25 gigabytes of data on their mobile a month – which is 57 per cent more than the national average of 15.9GB* and more than enough data to “Netflix and chill” for a hundred hours straight!
These stats and more have been uncovered in Vodafone Unwrapped 2023, a first-of-its-kind dive into how Australians are using their mobiles to download, talk and text.
Unwrapped reveals Vodafone customers spent more than 8.25 billion minutes on their mobile this year, the equivalent of talking for 15,703 years non-stop!
When it came to the busiest month for chatting on the phone, May was the most popular, with some 383 million calls being made – hopefully to the nation’s mums to wish them a happy Mothers’ Day.
Vodafone Unwrapped 2023 key stats include:
- The average mobile downloads of Vodafone postpaid mobile customer is approximately 18% more data than in 2022
- More than two million Vodafone customers make a call every day
- More than 2.79 billion phone calls – or about 7.94 million a day – have been made on the Vodafone network in 2023
- The average number of calls per customer per week = 27
- The average number of minutes per customer per week = 79
- On average, Vodafone customers spend 2.9 minutes for every call made on the network
- 5pm on a Thursday arvo is the chattiest hour of the week
- Good Friday (Friday 7 April), had the greatest number of calls on a single day, when Vodafone customers made more than 14.9 million calls
- 5G network traffic has doubled in size over the last year and now makes up 33% of total mobile use. 4G still reigns supreme at 66%, while 3G now accounts for less than 0.5% of data traffic.
“Vodafone Unwrapped shows how our customers are leading the digital charge in downloading data and connecting with each other and the world. Over the past three years, Vodafone has revolutionised its mobile network, tripling 5G coverage to over 3000 sites across 3,115 suburbs in Australia. Network use is soaring, with 5G traffic doubling in the last year, connecting three million 5G handsets,” said a Vodafone spokesperson.
“Now you can share the Vodafone’s network experience with family and friends through our new Refer a Friend offer. Our customers will be able to earn up to $250 credit towards their bill each year, while every referred friend will get a $50 credit. It’s never been a better time to experience Vodafone’s best-ever network.”
*According to the ACCC’s latest Internet Activity report: https://www.accc.gov.au/system/files/internet-activity-report-june-2023.pdf