The Salvation Army’s annual Red Shield Appeal is now in its final week, aiming to reach the $36 million goal by 30 June. The Salvos are asking Australians to consider a different kind of End of Financial Year deal – using their tax-break donations to make a difference in someone’s life.
“While Australians prepare for this year’s tax return and decide on their End of Financial Year spending and saving, we ask them to consider making a tax-deductible gift to the Red Shield Appeal,” says Major Bruce Harmer, The Salvation Army’s National Public Relations Secretary.
“A gift of $50 can help someone experiencing financial hardship pay for essential groceries, while $75 can provide hearty meals for a week for someone doing it tough. These gifts are particularly important at this time, given the mounting pressure on families and individuals across the nation, because of the rising cost of living,” says Major Harmer.
Recent research from The Salvation Army revealed that nine in ten respondents (93%) were living below the poverty line, while 48% went without meals because they couldn’t afford it.
Over half (56%) could not afford medical or dental treatment when needed, and over a third (36%) could not afford medicines when prescribed by a doctor.
Unsurprisingly, 32% could not afford to pay their rent or mortgage on time– a trend that will worsen with rising interest rates and growing housing stress.
“This research paints a picture of just how tough it is for individuals and families. Australians have felt the pinch the last few years, but for some the situation is so dire that they find themselves living below the poverty line – in a country that’s as ‘lucky’ as ours.”
“That’s why we ask, if you are able to please consider making a tax-deductible donation to our Red Shield Appeal. Your donation will make a difference in someone’s life – and what better deal could you possibly ask for this End of Financial Year?” says Major Harmer.
Around one person is assisted every 17 seconds through The Salvation Army’s nationwide network of services.* That’s approximately three people each minute, and over a million Aussie’s each year.
“On behalf of The Salvation Army, thank you for helping us leave no one in need,” says Major Harmer. “We couldn’t do it without you.”
To donate to The Salvation Army’s Red Shield Appeal, or if you need support from The Salvos, visit salvationarmy.org.au or call 13 SALVOS. You can also donate at any Salvos Store.