How Motorola is fixing business pain points

No one smartphone suits all – a consumer smartphone may be absolutely the wrong device for a business or fleet phone. Motorola is fixing business pain points with a combination of new technology and new business-oriented services.

First, let me clarify that a consumer smartphone may also be a business smartphone. The difference – business smartphone pain points – comes down to reliability, repair time and policy, financing and the big one – security and fleet management.

For business users, the biggest pain points are similar to that of consumers – battery life is a top pain point, followed by performance, storage space, quality and speed. These features are a priority for us at Motorola, and several devices deliver them. But the one thing that stands out in business is security.

Small Business Answers spoke to Ruben Castano, Head of Customer Experience at Motorola Mobility, about how Motorola is fixing business smartphone pain points.

So, whether you are a small business or a vast corporation, an insecure smartphone is the backdoor to your network and trade secrets.

How Motorola is fixing business pain points

Enter Motorola ThinkShield for mobile

Initially developed for Lenovo as ThinkShield for PCs, this takes the mobility aspect and secures it against loss, theft, leaving it in a bar, malware, and espionage.

Its underlying principles are

1. A clean, unalterable Android operating system that can’t hide malware
2. Secure by Design. On top of Android’s Core Security and Policies, features such as Hardware-based Revocation, Hardware Root of Trust, Unlocked Bootloader Fuse etc.) and create a chain of trust through system security (including Code Signing, Tamper Proof Identity, Secure Boot and other features).
3. AI-backed malware, phishing and network defence solutions
4. Always-on manageability
   1. Zero-touch seamless deployment
   1. Certifications and partnerships with leading endpoint management solutions
   1. Enhanced enterprise support including <24hr Advance Exchange Dispatch
5. End-to-end
   1. Trusted supply chain program
   1. Secure factory provisioning
   1. Incident response team

ThinkShield for mobile (website here)  is now part of its Android Enterprise Recommended Devices.

In Australia, these currently include Razr, Edge, and most of the existing and recent g-series smartphones.

How is Motorola fixing other business pain points?

Business is not unlike consumer – it wants reliability, battery life, decent camera, large screen, dual sim, and the speed advantages coming with 5G.

Rather than repeat the consumer pain points pop over to our sister site GadgetGuy and read what Ruben has to say here.

If you are in the market for a new Smartphone check out our Small Business Answers Guide.