Those small businesses using social media to promote their business will be interested in this new announcement from the Pinterest platform.
Pinterest is introducing Idea Pins, its multi-page video format, to all creators in Australia. This new access and capability will empower anyone with a business account to create inspiring content. It will allow you to better interact with your audiences, building more engaged communities directly on Pinterest.
Creators will also have a suite of new publishing tools, including video-first features, new editing tools and updates to create Idea Pins easier and more creative. Idea Pins will appear at the top of the home feed for Pinners, at the top of creator profiles, with curated collections appearing in search and on the Today Tab to introduce creators to new community members and build their audience.
“We believe the best inspiration comes from people who are fueled by their passions and want to bring positivity and creativity into the world. On Pinterest, anyone can inspire. From creators to hobbyists to publishers, Pinterest is a place where anyone can publish great ideas and discover inspiring content. We have creators with extraordinary ideas on Pinterest, and with Idea Pins, creators are empowered to share their passions and inspire their audiences. By helping people on Pinterest spark creativity, try new things, build confidence, and be themselves, we believe creators are truly helping with our mission of bringing inspiration to create a life you love.” – Evan Sharp, Co-Founder, Chief Design and Creative Officer, Pinterest.
In the past month, Pinterest has seen a 9x average comment rate on Idea Pins compared to standard Pins. Allowing brands to build and engage with communities as they see the process of inspiration unfold.
Idea Pins make it easy for creators to publish high quality, long-lasting, saveable content directly to Pinterest. In Australia, creators such as RecipeTin, Taste.com.au, and The Local Project have already grown their audiences, sharing Idea Pins like this intro to a new product and inspiring how to’s. In fact, the number of Idea Pins created daily has grown by nearly 4x since January.* With these updates, Pinterest highlights the people behind the content and encourages Pinners to follow creators and engage with the ideas they find.