Paul Waddy, eCommerce expert and strategic advisor to some of Australia’s most successful online retailers, has announced the release of two new books, Selling Online For Dummies and Shopify For Dummies, a set of handbooks designed to give brands and entrepreneurs the expertise to transform eCommerce ideas into a profitable reality, grasping a share of the global multi-trillion dollar industry.
With a systematic approach to eCommerce, Paul has worked with some of the most recognisable brands in the country, including Showpo, The Horse, Baby Boo Fashion, Miss Amara, Oz Hair & Beauty, Geed Up Clothing, Go Vita, Riff Raff & Co, Muscle Republic, eShopping Group and Maison De Sabre, bestowing actionable advice that accelerates profitability, commercial growth and disruptive advantage helping his clients turnover collectively more than $500M annually. Now, with the launch of his international edition books, one of retail-tech’s brightest minds is accessible to anybody looking to change their path, start and scale an online store, attract and retain customers and more.
“Over the past 15 years, I’ve done more than just dabble in eCommerce; I’ve lived and breathed it, from all types of lenses. What I’ve learned is that no matter the size or saturation, opportunities and gaps in market exist regardless of global factors. The reality is, Australian retail is still very much in a healing phase and customers are armed with new expectations; now more than ever businesses need to ensure they’re equipped with the knowledge to effectively invest in their future and grasp the lucrative possibilities eCommerce presents. My goal with Selling Online for Dummies and Shopify For Dummies is to give everybody the best chance for success via actionable, easy-to-digest processes and insights”, said Paul Waddy.
Selling Online For Dummies, $39.95
Perfect for anyone who’s ready to take advantage of the commercial opportunities waiting for them online, Selling Online For Dummies is a must-read that will help you turn your great idea from virtual to reality, discussing topics like:
– How to find hot products to sell, and what to do if you don’t have an idea for one yet
– Building a website from scratch by choosing the right developer and platform
– Marketing your site by email and on Google, Instagram, Facebook, and more
– How to deal with payments, currencies, taxes, and duties
Shopify For Dummies, $39.95
Perfect for anyone who’s ever dreamed of getting their own online store off the ground, Shopify For Dummies will help you unlock the full potential of the most popular eCommerce platform in the world today. The book will help you:
– Manage and market your inventory, including how to create collections and upload multiple products and images with a single click
– Learn to market to the right people at the right time in the right way with Facebook and Google
– Set shipping prices and rules, and even create shipping accounts with Australia Post
Coinciding with the release of Selling Online for Dummies and Shopify For Dummies (available at all major bookstores and e-tailers globally), Paul Waddy has also launched Learn eCommerce (www.learnecommerce.com.au), an educational platform featuring e-training courses such as Shopify for Beginners and Ecommerce for Beginners, designed to help both beginners and established companies navigate the complexities of eCommerce in an easy-to-digest format.
Paul Waddy is a leading eCommerce executive, adviser and speaker with 15 years’ experience. In 2020 Paul was named Number 2 in the Top 50 People in eCommerce in 2021, and in 2022 Paul received the Industry Recognition Award at the Online Retail Industry Awards.
Paul is the former CEO at The Horse, former Head of Operations at Showpo, and an adviser to some of Australia’s most successful online retailers, ranging from start-up to $500M. Paul’s expertise is in helping companies scale profitably, through improved processes and structure, as well as identifying growth opportunities, and assisting companies with execution of key projects. Paul is also an advisory board member of the National Online Retail Association (NORA) and the Director of Ecom Nation, a full stack digital marketing agency.