Australian outdoor and adventure brand, Tactica, is set to launch its first equity crowdfunding campaign following years of success internationally. After increasing revenue by 100% between 2021 and 2022, the multi-award-winning NSW North Coast based product designer is launching its crowdfunding campaign via Birchal on June 28, with expressions of interest opening on June 7.
What started with an experimental and innovative multitool on Kickstarter (raising more than $950K) has rapidly evolved into a trustworthy range of everyday carry tools that combine function and style. Utilising a unique and high-tech composite material, Tactica’s products are also incredibly versatile and strong. The rarely-in-retail material is 70% glass, making it incredibly lightweight without sacrificing strength, functionality or quality. It’s also tech-friendly and non-scratch – it won’t scratch phone, laptop or camera surfaces – making it adaptive enough to work effortlessly alongside the next generation of outdoor enthusiasts.
Born out of a passion for adventure and exploring the great outdoors, product designer and material scientist Mike Chijoff launched Tactica to meet the need for more diverse products in the outdoor range that matches today’s modern lifestyle. Growing up using everyday carry products like Leatherman, Victorinox and Swiss Army Knives, he watched the vast range of options become too similar, too expensive and weighed down by traditional methods. Tactica’s range now includes 22 different products that have been designed for today’s lifestyle needs. And they don’t break the bank ( each tool costs under AU$65).
Since launching on Kickstarter in 2016, Tactica has shipped more than 100,000 units to 100 countries and brought in close to $4M in revenue. And despite most of the world being locked inside due to the pandemic, Tactica has continued to increase revenue growth as each new product launches; between the end of 2021 and 2022, the brand increased revenue by more than 100%.
Led by the crowdfunding and outdoor communities since day one, this is Tactica’s first equity raise and gives new and experienced investors an opportunity to become part of the company’s rapid growth. The business’s planned expansion will allow Tactica to capitalise on increasing demand, expand on existing markets and enter new ones and develop new products to match the needs of outdoor, sporting and adventure enthusiasts globally
“Since the beginning, our community has been our biggest asset in providing feedback and direction on our offering,” Mike said. “Previously our crowdfunding campaigns have been about developing new products; now we’re self-sufficient enough to push ourselves further and keep innovating, but it’s an essential mantra of our operations that we maintain that connection with our supporters. They are the core of who we are, why we exist and why we keep continuing to grow, adapt and create new products.”
Alongside the new campaign, Tactica is launching a new range of adventure knives made with the same sleek glass composite that has made them so popular amongst outdoor enthusiasts around the world.
The K.100 Pocket Knife and K.150 Micro-knife are both sleek folding knives that feature superb ergonomics, blade quality and customised carry through integrated lanyard/pocket clip carry. These are the first knives from Tactica and, like all of their products, have been developed and released off the back of customer demand.
For more information tacticagear.com.au