New research by Intuit QuickBooks has found that around one third (32%) of Australian small business owners admit to being emotionally attached to their bookkeeper/accountant, with almost half (45%) confiding in them for advice beyond financial matters.  Over one third (31%) also admit to sharing their biggest secrets with them, from secret shopping habits (35%) to family secrets (9%).

Meanwhile, staggeringly, nearly half (46%) of Australian small business owners admit that they spend less than 3 hours per week together with their partners (not including sleeping time).

In a relationship with your accountant/bookkeeper?

Over one quarter (28%) of small business owners admit to texting their bookkeeper/accountant at least once per day. This unique relationship is founded on trust and loyalty, with two-in-five (40%) trusting their bookkeeper/accountant more than friends or family with matters related to their business, and nearly half (46%) going to their bookkeeper/accountant for advice that is broader than just finances or accounting.

So, what are the benefits? Don’t judge a book by its cover, the research shows accountants/bookkeeper can wear many hats.

• 15% say their bookkeeper/accountant improves their relationship with their partner/love life by reducing financial stress.
• Nearly one third (29%) say their bookkeeper/accountant saves them between $5,001 – $10,000 per year.
• Majority (53%) say their accountant/bookkeeper makes them feel less anxious and gives them comfort knowing everything is under control.
• Over two-in-five (44%) say their bookkeeper/accountant gives them confidence.