Unite Calling

Unite Calling – simple cloud calling for SMBs

by Angus Jones

Australia’s leading wholesale telecommunications provider, Telcoinabox, part of Symbio Holdings, has announced the launch of Unite Calling, a Microsoft Teams direct routing solution designed to simplify cloud calling for Australian small-medium sized businesses. This latest innovation makes it quicker and easier for service providers of all sizes to easily scale a cost-effective direct routing offering for Teams calling and deliver a high-quality experience to end-users.

Unite Calling is a native Teams application combining advanced automation and modern authentication standards via a direct carrier interconnect, making it the most innovative Teams calling solution available. Unite Calling is hosted domestically within Microsoft Azure with enterprise-grade security and leverages Symbio’s geo-redundant high availability carrier network. 

Prompted by the shift to hybrid and remote working, Gartner predicts 75% of enterprise users globally will not use a desk phone by 2024, up from 30% in 2020[1]. As the unified communications market continues to grow with spending forecast to reach US$53 billion by 2025[2], Symbio is providing a seamless calling experience necessary to support a cloud-based future.

CEO of Symbio’s Telco as a Service (TaaS) business division, Jon Cleaver said, “With more than 270 million monthly users worldwide, Microsoft Teams is the world’s leading business collaboration tool, has experienced exponential growth throughout the pandemic that shows no signs of slowing down.

“For small service providers, launching direct routing for Microsoft Teams is both time-consuming and expensive, and requires significant technical capabilities to correctly deploy and manage.

“We’re proud to be the first company in the southern hemisphere to help small-medium sized businesses who have struggled through the pandemic, be able to digitalise by simplifying processes and improving their access to cloud calling. By removing barriers to deployment, we’re also helping our customers to generate new revenue streams from Teams calling and enable their end-users to capitalise on the booming enterprise communications market.”

Accelerated deployment without complex admin

Telcoinabox’s new self-serve Unite Calling solution eliminates high deployment costs, lengthy installation timelines and the need for specialist technical skills. Requiring no infrastructure setup or manual configuration, Unite Calling can now be deployed autonomously by service providers removing hours of complex professional installation.

Leveraging advanced automation technology, Telcoinabox’s solution also provides an intuitive and seamless user experience for service providers to manage all their customers in one place, entirely within Microsoft Teams. This removes the need for providers to switch between multiple systems, streamlining service delivery and lowering the potential for human error. The platform also provides real-time control without the need for PowerShell and, by extension, specialised knowledge and training.

“Our goal always is to help our customers compete and win. Our technology will empower small providers to launch their own Teams calling offering to give their customers a quality calling experience without the high costs. We are proud to offer the industry standard indirect routing and deliver greater return on investment for our customers and their end-users,” said Cleaver.

Unite Calling will be available to resellers and managed service providers in the Microsoft Market Place in Australia from May with further plans to launch in Asia-Pacific as part of Symbio’s broader regional business expansion strategy.


[1] https://www.uctoday.com/unified-communications/big-uc-news-from-cisco-ringcentral-and-gartner/

[2] https://www.gartner.com/en/documents/4000616

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